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I just ran across the video as part of my Internet PR advancement (I’ve been reading and learning like a machine lately on this topic) and I’d like to get people’s thoughts on it. Sometimes bold works. Sometimes it doesn’t. Considering Heinekin’s ‘made to entertain’ proposition, do you think this “stunt” was effective?
I’ve been hearing a lot of people lately ask each other, “Are you REALLY making money in social media?”, “CAN you make money in social media?”, and my personal favorite: “How do you measure your social media efforts / ROI / etc.?”
Think about how long and hard new parents ponder over the name of their first born. It can take many, many hours, days, weeks, even months and years (See Behind the name). Hell, my wife and I are probably still a couple years away and she must have asked me 20 times over the last few years, “Would you like this name for a son/daughter?”
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